RIOT RACING CLUB
ROLE: LOGO DESIGN / AD DESIGN / COPYWRITING / VIDEOGRAPHY & EDITING
SUMMARY: BRAND IDENTITY AND LOGO DEVELOPMENT FOR AN ONLINE RACING CLUB CATERED TOWARDS JAPANESE AUTOMOTIVE ENTHUSIASTS.
AGENCY: INDEPENDENT
Riot Racing Club is an online car club for the game Gran Turismo 7. The club is composed of Japanese car enthusiasts who wanted an identity that helped them stand out from other clubs and made them unique. This is where RIOT was born.
“WHy SETTLE WHEN YOU CAN RIOT?”
Identity
The word mark is was created to have an emphasis on symmetry, similar to the symmetry found in automotive design.
USAGE
The logo is applied to members vehicles for use in-game allowing them to stand out from other racers, and showcase it alongside their own sponsors as well.
Iterations
Prior logo iterations in the process can be seen here, with various inspirations including, Japanese design, racetracks, and the same symmetry that made its way into the final wordmark.
PROMO VIDEO
A promotional video was made for the club using in game cinematographytools and Adobe After Effects. Allowing members to promote the club through their social media, and through the Playstation Network.